A LiveImage is a dynamic image that gets updated in the inbox in real time based on targeting rules and real time data, such as local weather conditions, devices used.
Examples of use cases are display a Free Delivery Today Only image, Promotional updates, weather-centric imaginary, displaying loyalty points, download buttons, call to action buttons, etc.
With LiveImages you typically want to track clicks and conversions.
What are templates
Templates help to expedite the creation of elements by automatically pre-configuring element wizards with the most common use cases for that element.
For example, many users utilize the LiveImage element to create a dynamic mobile app download button. This button could take a substantial amount of time to set up: you need to configure different links for every app store (Apple, Google Play, Amazon, Windows), create different image versions, and then create targeting rules that apply to each version. To make this type of LiveImage easier to set up, Liveclicker created a Mobile App Download Button Template. With some quick inputs that detail your app store links, Liveclicker will automatically configure a LiveImage wizard with pre-populated image versions, urls, and targeting rules.
Templates provided by Liveclicker to support the following use cases:
- Tap to text button
- Tap to call button
- Tap to tweet button
- Mobile download button
Create a LiveImage campaign from a template
1. To create a LiveImage campaign from a template, there are 3 possible options:
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From the Liveclicker dashboard, click Start A New Campaign + button.
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From the top menu, click Liveclicker Content drop-down and select +New Campaign.
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From the All campaigns overview, click the Start a New Campaign + button
2. The Campaign creation wizard is displayed.
3. Enter a name for your campaign.
4. Next, click the template link in the LiveImage element.
5. A series of templates is displayed for your to choose from:
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Tap to tweet — This template allows you to easily set up a device-targeted LiveImage campaign designed to allow mobile openers to tap an image to tweet out a message of your choice on their x(Twitter) account.
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Tap to text — This template allows you to easily set up a device-targeted LiveImage campaign designed to allow mobile openers to tap an image to text out a message of your choice to the pre-configured number.
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Mobile App Download Button — This template allows you to create a dynamic LiveImage that, when used in an email, enables the customer to see and clickthrough to the store page for the app that corresponds with the device being used (Apple, Google Play, Amazon, Windows).
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Tap to Call — This template allows you to easily set up a device-targeted LiveImage campaign designed to allow mobile openers to tap an image to call a number of your choice.
6. On the right, check the Apply template check box for the template you wish to use in your campaign.
7. The configuration panel for the selected template is displayed. Depending on the template, different settings need to be filled out:
Note: Ensure the below settings are correct. You cannot edit these settings once the Template is applied. To make changes, you must start over and create a new element.
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Mobile App download button — Fill out a default download link and a download links for iOS, Google Play, Amazon appstore and Windows Store.
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Tap to text — Fill out a phone number, message body and fallback URL. Include the country code in the phone number.
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Tap to call — Fill out a phone number and fallback URL. Include the country code in the phone number.
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Tap to tweet — Fill out the tweet message that will be sent when clicking the image.
8. Click Save when finished. You are returned to the campaign creation wizard.
9. Click Create Campaign. Your LiveImage campaign is now available.
10. A default LiveImage and alternative versions based on the selected template are listed. Targeting rules and basic settings are already filled out but can still be modified if needed.
10a. Tap to tweet template
Your tap to tweet LiveImage will be automatically created with the following default configuration:
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A default image version with a Twitter deep link already inserted in the clickthrough URL. For this image, you may want to customize the image to say just "tweet" instead of "Tap to tweet" This image will be served to all desktop email clients and some mobile clients that cannot be identified with targeting.
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A mobile image version with a Twitter deep link already inserted in the clickthrough URL.
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A pre-configured targeting rule to target all mobile openers with the mobile image version.
Once images are customized to your liking, your campaign is ready. When someone opens on desktop or mobile, they will automatically receive a device-targeted image and Twitter deep link that auto-populates a Twitter message specified by you.
10b. Tap to text template
Your tap to text LiveImage will be automatically created with the following configuration:
A default image version with the fallback URL already inserted. This image will be served to all desktop email clients and some mobile clients that cannot be identified with targeting
A mobile image version with a text deep link already inserted in the clickthrough URL.
Pre-configured Targeting rules to target all mobile openers with the mobile image version.
Once images are customized to your liking, your campaign is ready. When someone opens on mobile, they will automatically receive a device targeted image and tap to text deep link that auto-populates a text message.
10c. Mobile Download button
Your Mobile App Download Button LiveImage will be automatically created with the following configuration:
A default image version with the fallback URL already inserted
A app store specific version with the app download link already inserted for each selected app store:
Automatically created targeting rules to show the correct button and link depending on what operating system the user opens the email in.
Once images are customized to your liking, your campaign is ready. When someone opens on mobile, they will automatically receive a device targeted image and Mobile App Download Button deep link that redirects you to the corresponding store.
Note: If a subscriber has opted-in to Apple Mail Privacy, it's not possible to know whether they are opening on a mobile or desktop as no device data is shared. Therefore these customers will receive the Apple App Store image regardless of which device they are opening in. Upon click, we can accurately detect the device and serve the correct clickthrough experience.
10d. Tap to Call
Your Tap to Call LiveImage will be automatically created with the following configuration:
A default image version with the fallback URL already inserted. This image will be served to all desktop email clients and some mobile clients that cannot be identified with targeting
A mobile image that will be served to all mobile openers.
Pre-configured targeting rules to show the Tap to Call button to all mobile openers. All other openers will get the default version.
Please note that device targeting options for customers with Apple's Mail Privacy Protection enabled are limited and the opener will receive the mobile experience regardless of whether they are opening on Apple Mail for iOS or Mac.
The LiveImage configuration options for a LiveImage from a template are similar to the ones for a LiveImage created from scratch. Check out the topic on Creating a LiveImage campaign from scratch for more details on how to configure overlay text and fallback images.
